What makes people fall in love with a brand?

It’s not the logo.
Not the font.
Not even the product.

It’s a feeling—a deep, intuitive trust that says:

“This brand gets me. It’s here to help, not just sell.”

In a world of carbon-copy marketing, that kind of brand is rare.
And unforgettable.

I’m on a mission to build that kind of brand, and help others do the same.
Not by guessing. By learning what truly works.

One book that reshaped my thinking?

The Brand Gap by Marty Neumeier.

It bridges the space between business strategy and emotional resonance.

📘 I broke down my top takeaways here:
Insights From the Brand Gap